Look what was launched at the Milan Furniture Fair a few weeks ago!
This is a very classy chair! Shown here in a one ton block of ice (Milan always does things over the top!), the chair is designed by Philippe Starck, and produced by Emeco, in conjunction with Coca-Cola. It's official name is the Navy Chair, and the original design was produced with 80% recycled materials. This new version is called the 111, because it uses 111 recycled soda bottles per chair.Coca-Cola approached Emeco with the challenge of making a Navy Chair with a new, unproven formulation of rPET (recycled plastic bottles). Spawned by Coca-Cola’s new Spartanburg South Carolina recycling plant, the concept intended to raise awareness about recycling. “The goal of the 111 Navy project was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products - ultimately encouraging more recycling.” They expect to use 3 million plastic bottles per year in the manufacture of this chair.
Looks to me like they will succeed. It sure appeals to my "Green Mindset!"
The chair has a distinctive, “velvet” finish that is scratch resistant and comes in six colors: Red, Snow, Flint Gray, Grass Green, Persimmon and Charcoal. Three of them (Snow, Flint and Red) can be used outdoors. Drink Coke, and then sit in it!
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